Our Mission
At Aloya, we don’t just make haircare.
We create a cleaner, simpler way to care for yourself and the planet.
We believe in formulas that work:
- gentle on your scalp 🩵
- rich in performance
- and kind to nature
Each bar is handcrafted in Canada with vegan, biodegradable ingredients that protect your color, restore balance, and leave your hair feeling naturally alive.
Just honest and effective care made to feel good and do good.
Our values
We believe in respect, joyfulness and environmental harmony.
We respect our planet, respect the people we work with and the people we work for (you). We believe that respect is a way to make people confortable and to create a better world for everybody.
Joyfulness fills our day and it should never be otherwise. We believe that life is made to be enjoyed and we apply this to our everyday life. At Aloya, you'll always interact with joyful people because we really believe a simple smile can go a long way.
Environmental harmony is the center of our actions. We believe that doing the most we can to help the environment is a big step towards harmony, even if those actions are imperfect. We don't need a handful of people helping perfectly, we need millions helping imperfectly. And we believe our small actions can go a long way.
Every decision we take is based on those values.
Ancestral Knowledge
When I created Aloya, one of my goals was to promote ancestral knowledge.
Without being against progress, I firmly believe ancestral knowledge is sometimes ignored or devalued and that we would find answers to many questions if we opened our minds to it.
People have been using soap and shampoo bars for decades (centuries even) and their advantages are most helpful today. Using less water, no plastic and no harsh chemicals, this practice is a perfect example of how ancient knowledge can help us lead the world of today.